The So What from BCG

Dan Wald, the global lead of BCG’s sports business, dives into the unique marketing landscape of the Olympics. He explores how the Games can effectively capture mass attention in a fragmented world. Wald discusses the emotional connections brands can forge with audiences through compelling storytelling. He also examines the financial dynamics, such as media rights and sponsorships, that align brands with the Olympic identity. The future of sports business is also highlighted, focusing on emerging markets like India and China.

Edward Crouch discusses the future of loyalty programs, emphasizing unique experiences and personalization to create loyal fans. Topics include the impact of loyalty programs on industries, evolution towards personalized interactions, Gen AI's influence on loyalty programs, and reevaluating strategies for future success.

Lina Bankert and Kathleen St. Louis Caliento discuss fair-chance hiring for justice-impacted individuals, highlighting the benefits for individuals and employers. They emphasize the importance of partnerships with government agencies and nonprofits to provide support beyond just job opportunities, such as housing and transportation assistance. The podcast explores the challenges faced by individuals with criminal records in securing employment, dispelling myths and advocating for inclusive practices. Successful examples of fair-chance hiring and strategies for companies to promote equitable hiring practices are also discussed.

Brian Collie, BCG’s global leader for automotive and mobility, discusses EV adoption barriers and opportunities. Manufacturers need to lower costs and partner up to meet demand. Topics include price, range anxiety, and strategies for a successful transition to EVs.

Kilian Berz, global vice chair of BCG’s financial institutions practice, discusses how traditional banks can overcome challenges by embracing leadership and transformation. They delve into topics such as the impact of big tech companies, regulatory challenges, and the future of innovation in the banking sector.

Sophia Davies, BCG’s lead for climate tech partnerships, explores the inadequacies of current economic models for climate change. She discusses how AI can refine these models, enhancing predictions of how policies influence private sector actions. The conversation delves into the synergy needed between public policy and corporate investment in renewable energy. Additionally, Davies highlights the environmental implications of AI, including its carbon footprint, stressing the importance of innovative solutions to mitigate these challenges.

Paul O’Rourke, BCG’s global cybersecurity leader, discusses the importance of protecting organizations' 'crown jewels' in cybersecurity. Focus on critical digital assets, accept some risks as inevitable, and understand potential regulatory repercussions for breaches. Explore the evolving cyber threat landscape and the role of proactive strategies in mitigating risks.

Author and former BCG regional chair Joe Davis discusses the importance of empathy and authenticity in leadership. He emphasizes the value of people skills over tech skills and the balance of toughness and empathy. The podcast explores the essential attributes of generous leadership and the impact of societal expectations on authentic leadership.

Tim Mohin, Director of climate and sustainability at BCG, discusses the evolution of ESG goals in corporate strategy. Topics include the shift of ESG to core business function, ethical challenges in supply chains, government's role in regulation, and the growing significance of sustainability and values.

Daniel Azevedo, global advantage leader at BCG, discusses the evolving BRICS nations and how global companies can thrive in a shifting economic landscape. Topics include leveraging emerging markets, the achievements of BRICS collaboration, utilizing BRICS supply chains for global competitiveness, and navigating uncertainties in the global business landscape.