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The So What from BCG
Price, Portfolio, Personalization—New Rules for Consumer Goods
Dec 4, 2024
23:04
The consumer goods industry is facing threats from new competitors, inflation, and changes in consumer behavior. Rohan Sajdeh, global leader of BCG’s consumer practice, outlines how companies can adapt through portfolio reshaping, advanced pricing strategies, and personalized customer experiences. He also discusses how AI and sustainability are shaping the future of the industry.
Learn More:
Rohan Sajdeh: https://on.bcg.com/4ggm0RL
Consumer Products Industry: https://on.bcg.com/4f2DyQe
CEO Moments of Truth: https://on.bcg.com/TSWMoT
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