Revenue Generation from the Olympics

The Olympic Games generate substantial revenue, surpassing $7.5 billion during the recent cycle from 2017 to 2021, primarily through broadcasting and sponsorship rights. Major corporations view the event as an opportunity to connect with a mass audience, something increasingly rare in an age dominated by individual device consumption. Broadcasting rights, particularly a $7.6 billion contract with NBC in the U.S., represent a significant portion of funding for the Olympics. This profitability also includes extensive sponsorship deals, with companies eager to associate themselves with an event that embodies excellence and international cooperation.