Branding at the Olympics: A Unique Engagement Strategy

This chapter investigates why brands are attracted to sports events, especially the Olympics, and how these occasions provide unparalleled audience engagement. It highlights the challenges and opportunities for sports leagues in building emotional connections with fans while adapting to the changing media landscape.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app