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9min chapter
The Olympics: A Brand’s Golden Opportunity
The So What from BCG
Branding at the Olympics: A Unique Engagement Strategy
This chapter investigates why brands are attracted to sports events, especially the Olympics, and how these occasions provide unparalleled audience engagement. It highlights the challenges and opportunities for sports leagues in building emotional connections with fans while adapting to the changing media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode