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4min chapter
The Olympics: A Brand’s Golden Opportunity
The So What from BCG
The Olympic Platform: Merging National Pride and Brand Engagement
This chapter examines how the Olympic Games serve as a powerful platform for brands, highlighting the interplay of national pride and civic engagement in advertising. It also addresses the challenges of balancing commercialism with the traditional values of sports, featuring notable brand initiatives like those from P&G.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode