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4min chapter
The Olympics: A Brand’s Golden Opportunity
The So What from BCG
Navigating the Future of Sports Business
This chapter explores the changing challenges and opportunities in the sports industry driven by a dynamic media environment. It emphasizes the need for innovative strategies to engage a diverse global fan base while highlighting emerging markets like India and China as critical for future growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode