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2min chapter
The Olympics: A Brand’s Golden Opportunity
The So What from BCG
Engaging the Olympic Audience: A Brand's Perspective
This chapter examines the Olympics as a distinct platform for brands, focusing on its ability to attract diverse audiences through human interest stories. It also delves into the financial dynamics of the Games, highlighting media rights and sponsorship investments that drive brand alignment with the Olympic identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode