The Importance of Personalization in Modern Business

Consumers now expect personalized experiences from brands, making personalization a key competitive differentiator. Only a small percentage of companies, approximately 15%, are successfully implementing this strategy, which leads to wasted resources and unmet customer expectations. The current digital landscape requires brands to leverage AI and technology to better understand customer preferences and quickly respond to them. Understanding and addressing real customer needs, rather than merely using personalization for sales, is crucial for fostering long-term relationships.