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4min chapter
Customer Strategy: It’s Personal
The So What from BCG
The Power of Personalization in Customer Experience
This chapter explores the importance of personalization in driving business growth, focusing on how leading companies craft tailored customer experiences. It highlights effective strategies used by brands like Four Seasons and Spotify while emphasizing the integration of digital and physical interactions to enhance customer satisfaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode