Customer Strategy: It’s Personal
The So What from BCG
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Harnessing AI for Personalization and Growth
This chapter delves into the transformative role of Generative and predictive AI in enhancing personalization and driving customer growth strategies. It emphasizes the need for responsible AI usage coupled with human oversight to mitigate risks like bias and ensure consumer trust. The conversation highlights how businesses can leverage these technologies while navigating regulations and evolving consumer expectations in various industries.
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