AdExchanger

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

AI adoption in marketing is becoming more serious. The guest discusses the hype cycle of generative AI and the challenges of regulating emerging technology. The speaker shares their passion for photography and their decision to leave a top executive position at Adobe. The popularity of chat GPT and its impact on human-computer interaction is explored. The concept of typeface in personalizing AI models is discussed, along with the future of prompt writing in generative AI.

In this podcast, the host and guest discuss topics like data clean rooms in ad tech, the role of Amazon Web Services (AWS) in the industry, and the convergence of ad tech with cloud-based platforms. They also touch on the guest's background as a patent attorney and the relationship between AWS, Amazon Prime Video, and Amazon ads. The conversation is engaging, including casual discussions on movies and the challenges of finding candidates with relevant experience in the marketing industry.

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

Semafor CRO discusses building a direct relationship with readers for better ad performance. Origins of Semaphore and transition from prestigious media organizations. Revenue mix and language gap between CROs and CMOs. Dynamics between publishers and social platforms. The significance of a gong and the state of online news publishing.

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.