AdExchanger

Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.

Klarna's CMO discusses the company's expansion into marketing services and the possibility of launching a retail media network. They explore Klarna's role in e-commerce technology and its various marketing tools and services. The podcast also touches on the impact of connected TV on advertising consumption and the differences in promoting Klarna to businesses and consumers.

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?

Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects, joins the podcast to discuss the economics of programmatic advertising. They explore topics such as radical transparency, the lemon market theory, fraud in programmatic advertising, MFA sites, and the contradictory behavior of advertisers.

Nandini Jammi exposes how money flows through ad tech's twisted pipes, aiming to defund disinformation online. The podcast discusses the importance of correct pronunciation in ad tech, the lack of transparency in the industry, the varying responses from companies, the distinction between adjacency and funding in brand safety, the complexity of transparency in ad tech, and the lack of visibility and control in CTV advertising.

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.