

Straight Shooting With Invisalign
Feb 27, 2024
Global VP of Invisalign shares insights on marketing strategies, Super Bowl partnerships, influencer collaborations, data challenges, metaverse exploration. Also covers marketing challenges, B2C media planning, Gen Z empowerment, NFL player usage, and experience-led strategy for brand engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Marketing Invisalign: From Alpacas to Braces
02:17 • 20min
Empowering Gen Z Females Through Influencer Partnerships at the Super Bowl
22:01 • 6min
Exploring Invisalign Usage Among NFL Players and Influencer Collabs
28:06 • 2min
ROI Comparison and Experience-Led Strategy for a Considered Purchase Brand
29:59 • 2min
Navigating Data Challenges and Embracing the Metaverse
32:27 • 21min
Becoming Alpaca Owners through 4-H and Ranch Life
53:54 • 2min