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AdExchanger
Straight Shooting With Invisalign
Feb 27, 2024
Global VP of Invisalign shares insights on marketing strategies, Super Bowl partnerships, influencer collaborations, data challenges, metaverse exploration. Also covers marketing challenges, B2C media planning, Gen Z empowerment, NFL player usage, and experience-led strategy for brand engagement.
56:12
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Quick takeaways
- Envisalign focuses on experiential and social-led strategies to engage target audiences effectively.
- Envisalign educates on key differentiators to simplify the decision-making process for parents considering orthodontic treatment.
Deep dives
Envisaging Envisalign's Marketing Strategy
Envisalign, known for its invisible orthodontics technique, shared insights on its B2C and B2B marketing approaches. They discussed transitioning data operations in-house and highlighted efforts around the Super Bowl. The brand focuses on experiential and social-led strategies to engage target audiences effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode