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6min chapter
Straight Shooting With Invisalign
AdExchanger
Empowering Gen Z Females Through Influencer Partnerships at the Super Bowl
This chapter explores the company's strategy of targeting Gen Z female consumers through influencer collaborations during the Super Bowl, highlighting partnerships with TikTokers and Instagram influencers. It also discusses efforts to elevate female athletes and showcase diversity on a global stage, including collaborations with influencers like Kristen Youschak and TikTokker Meg from Overtime.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode