Empowering Gen Z Females Through Influencer Partnerships at the Super Bowl

This chapter explores the company's strategy of targeting Gen Z female consumers through influencer collaborations during the Super Bowl, highlighting partnerships with TikTokers and Instagram influencers. It also discusses efforts to elevate female athletes and showcase diversity on a global stage, including collaborations with influencers like Kristen Youschak and TikTokker Meg from Overtime.