AdExchanger The Privacy-Utility Trade-Off
12 snips
Mar 19, 2024 The podcast delves into the balance between privacy and utility in advertising technology, discussing personal experiences at Meta Facebook, the rise of privacy-safe advertising solutions, the use of Trusted Execution Environments in ad tech, navigating privacy legislation, and the challenges faced by the ad industry post-cookies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Personal Anecdotes and Professional Changes at Meta Facebook
02:20 • 12min
Transition to Privacy-Focused Ventures
14:00 • 10min
Exploring the Role of Trusted Execution Environments in Ad Tech
23:54 • 2min
Navigating Privacy Legislation and Technology in the Tech Industry
25:27 • 17min
Exploring Trust in Advertising Measurements and Consumer Preferences
42:31 • 2min
Privacy, Cookies, and Advertising Industry Challenges
44:05 • 5min