AdExchanger
The Privacy-Utility Trade-Off
Mar 19, 2024
The podcast delves into the balance between privacy and utility in advertising technology, discussing personal experiences at Meta Facebook, the rise of privacy-safe advertising solutions, the use of Trusted Execution Environments in ad tech, navigating privacy legislation, and the challenges faced by the ad industry post-cookies.
49:07
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Quick takeaways
- Finding a compromise between privacy and utility is crucial for businesses in the ad tech industry.
- Privacy-enhancing technologies like Anonym aim to reshape ad tech landscapes while prioritizing data privacy.
Deep dives
Privacy Technology Innovations in Advertising
Efforts are underway to improve privacy in advertising technology through innovations like Anonym, a startup spearheading privacy-enhancing technologies for ad targeting. The push for consumer privacy within the ad tech industry is gaining momentum, driven by regulatory actions and platform adjustments. Companies like Anonym are focusing on bridging the gap between innovation and privacy, acknowledging the necessity for both elements to coexist.
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