2min chapter

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The Privacy-Utility Trade-Off

AdExchanger

CHAPTER

Exploring the Role of Trusted Execution Environments in Ad Tech

This chapter explores the use of Trusted Execution Environments (TEE) in ad technology, focusing on Google's privacy sandbox and Microsoft Edge's implementation for managing auctions. It emphasizes TEEs as essential in the ad industry and introduces multi-party computation as a form of confidential computing.

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