12min chapter

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The Privacy-Utility Trade-Off

AdExchanger

CHAPTER

Navigating Personal Anecdotes and Professional Changes at Meta Facebook

This chapter delves into personal anecdotes ranging from late-night work and office perks at Meta Facebook to experiences with forgetfulness in everyday situations like paying for taxi rides. Additionally, the conversation explores the impact of Apple's App Tracking Transparency framework on advertising strategies, discussing changes at Meta before and after its implementation, including reflections on the aftermath of the Cambridge Analytica scandal and the adjustments made to the advertising platform.

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