17min chapter

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The Privacy-Utility Trade-Off

AdExchanger

CHAPTER

Navigating Privacy Legislation and Technology in the Tech Industry

The chapter covers a range of topics such as the struggle with industry acronyms, the limitations of notice and choice in privacy protection, and the importance of privacy legislation. It discusses personal experiences at a privacy-focused hearing, testifying before Congress, and the need for balancing privacy enhancements with efficient advertising systems. The conversation delves into defining privacy, examining privacy technologies, comparing approaches used by tech giants, and the complex balance between privacy and utility in the ever-evolving tech landscape.

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