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AdExchanger
A New Day For Targeting And Analytics
Apr 9, 2024
Jeromy Sonne, Founder of Daypart.AI, discusses the evolution of ad tech, challenges in targeting and analytics post-cookie tracking, the importance of trust in platforms, and insights on startup growth and funding in the ad tech industry.
48:39
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Quick takeaways
- Daypart.AI aims to revolutionize advertising measurement and optimization through AI-based platforms.
- Integrating online and offline sales data is crucial for multi-channel optimization to improve return on ad spend.
Deep dives
Jeremy Sunny's Journey into AdTech Entrepreneurship
Jeremy Sunny shares his journey from initially planning law school to stumbling into ad tech after the failure of a startup. His expertise in meta ads and media buying led him to start an ad tech company called Daypart, aiming to revolutionize measurement and optimization in advertising through an AI-based platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode