Jeromy Sonne, Founder of Daypart.AI, discusses the evolution of ad tech, challenges in targeting and analytics post-cookie tracking, the importance of trust in platforms, and insights on startup growth and funding in the ad tech industry.
Daypart.AI aims to revolutionize advertising measurement and optimization through AI-based platforms.
Integrating online and offline sales data is crucial for multi-channel optimization to improve return on ad spend.
Daypart focuses on automating ad buying and creating comprehensive optimization feedback loops for better advertising outcomes.
Deep dives
Jeremy Sunny's Journey into AdTech Entrepreneurship
Jeremy Sunny shares his journey from initially planning law school to stumbling into ad tech after the failure of a startup. His expertise in meta ads and media buying led him to start an ad tech company called Daypart, aiming to revolutionize measurement and optimization in advertising through an AI-based platform.
Challenges of Traditional Pixel-Based Attribution
Jeremy Sunny discusses the limitations of pixel-based attribution models in accurately measuring advertising effectiveness. He highlights the need for a more holistic measurement and optimization approach that integrates online and offline sales data for multi-channel optimization, aiming to achieve higher return on ad spend.
Ad Tech Innovation in Optimization AI
Jeremy Sunny defines Daypart as an optimization AI company focused on automating ad buying and creating a Google-like optimization feedback loop for agencies and advertisers. The company aims to offer tool integration across various channels to enhance measurement and optimization for better advertising outcomes.
Insights on Remote Work and Company Culture
Jeremy Sunny reflects on the advantages of remote work for accessing diverse talent but acknowledges the challenges in creative problem-solving and culture-building. He emphasizes the value of creating a hybrid work structure that combines remote and in-person collaboration to drive innovation and address varying company needs.
Navigating VC Funding and Entrepreneurship
Jeremy Sunny shares insights on the pressures and challenges faced by VC-funded startups in scaling and achieving exit strategies. He points out the importance of aligning ambitions with venture funding goals and suggests cautious consideration before opting for VC funding, advising aspiring founders to gain experience in early-stage startups before venturing into entrepreneurship.
Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
