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A New Day For Targeting And Analytics

AdExchanger

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The Evolution of Ad Tech and Advertising Strategies

The chapter explores the evolution of the speaker's journey from college uncertainty to founding an ad tech company focused on ad measurement optimization. It dives deep into the blurred lines between DSPs and SSPs, discussing challenges, data advantages, and the resurgence of niche DSPs. The conversation also covers dayparting, probabilistic attribution, and sophisticated targeting and analytics methods in the post-cookie tracking era.

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