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9min chapter
A New Day For Targeting And Analytics
AdExchanger
The Evolution of Advertising Analytics
Discussion on the shift from multi-touch attribution to marketing mixed modeling in advertising analytics, exploring the impact of data privacy concerns and new models by major tech companies. Insights on brand safety, open source models in advertising, and the importance of trust in platforms for large brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode