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AdExchanger
From ‘Big Data’ To Business Intelligence
Mar 12, 2024
The podcast delves into challenges in enterprise analytics, the impact of SEO, and trends in CPM/CPC. It explores Tracer's AI-powered tools transforming data analytics, advertisers' shift to automated tools, and empowering women in tech leadership.
44:05
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Quick takeaways
- Enterprise analytics was never fully functional, not just broken.
- Brands struggle to keep up with evolving digital landscape, needing advanced analytics solutions.
Deep dives
Tracer's Role in Fixing Enterprise Analytics
Tracer, an AI-powered data intelligence platform, solves the broken enterprise analytics problem by centralizing data and providing brands with reporting visualization tools. Brands like Papa John's use Tracer to consolidate national and regional marketing efforts for a unified view and better decision-making.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode