Obele Brown-West
President of Tracer, a data intelligence platform simplifying data analysis for businesses and enabling data-driven decisions.
Best podcasts with Obele Brown-West
Ranked by the Snipd community
May 11, 2024 • 42min
The MarTech Matrix with Tracer
Obel Brown-West, President of Tracer, leads a data intelligence platform that simplifies data analysis. He discusses how Tracer centralizes data from marketing and sales channels, enabling real-time insights for better decision-making. The conversation dives into the paradox of celebrity endorsements, emphasizing data management challenges and the need for cohesive systems. Obel also highlights the benefits of in-house data solutions during agency transitions and reveals Tracer's growth strategy post-spin-out from VaynerMedia.
Mar 12, 2024 • 44min
From ‘Big Data’ To Business Intelligence
The podcast delves into challenges in enterprise analytics, the impact of SEO, and trends in CPM/CPC. It explores Tracer's AI-powered tools transforming data analytics, advertisers' shift to automated tools, and empowering women in tech leadership.
