Obele Brown-West

Obel Brown-West, President of Tracer, leads a data intelligence platform that simplifies data analysis. He discusses how Tracer centralizes data from marketing and sales channels, enabling real-time insights for better decision-making. The conversation dives into the paradox of celebrity endorsements, emphasizing data management challenges and the need for cohesive systems. Obel also highlights the benefits of in-house data solutions during agency transitions and reveals Tracer's growth strategy post-spin-out from VaynerMedia.

The podcast delves into challenges in enterprise analytics, the impact of SEO, and trends in CPM/CPC. It explores Tracer's AI-powered tools transforming data analytics, advertisers' shift to automated tools, and empowering women in tech leadership.