2min chapter

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From ‘Big Data’ To Business Intelligence

AdExchanger

CHAPTER

Introduction

In this chapter, the president of Tracer, a Data Intelligence Platform, delves into the challenges faced in enterprise analytics, the evolving landscape of big data terminology, the influence of SEO, and trends in CPM and CPC. The episode also includes a special discount code for the 2024 Programmatic I.O. Season Pass events.

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