AdExchanger

AdExchanger Talks
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Jun 11, 2024 • 55min

Practical Ethics For Generative AI

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.
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Jun 4, 2024 • 59min

The Case Against Last Click

Advertising measurement consultant Andrew Covato discusses the limitations of last-click attribution and the need for smarter measurement practices in the industry. Topics include incrementality in ad tech, challenges of trust in platform reporting, the failure of Apple's SKAD network, and the evolution of affiliate marketing with Awin.
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May 28, 2024 • 53min

Lotame’s Next Phase

Andy Monfried, CEO of Lotame, discusses the reinvention of Lotame as a data collaboration platform. Topics include DMP vs. CDP, the shift to first-party data, adaptation to the post-third-party cookies era, and fostering data collaboration and independence at Lotame.
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May 21, 2024 • 37min

Don’t Call It A Comeback

Navah Hopkins, an SEO and SEM expert, discusses the evolving world of search marketing. Topics include the rise of generative AI, the role of SAS in digital marketing, data privacy, AI, Reddit's influence, user data in ads, audience targeting on social media platforms, and strategies for effective campaign management.
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May 14, 2024 • 59min

A Sandbox Skeptic

Samantha Jacobson, Chief Strategy Officer at The Trade Desk, discusses Google's Chrome privacy sandbox, Unified ID 2.0, Open Pass, and industry challenges. They explore the rise of UID 2.0, partnerships with Roku, and the future of Waldgarden's adoption. From traveling light to promoting women in the industry, they reflect on altering ad tech evolution through time travel.
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May 7, 2024 • 60min

Is The Alt Video Currency Juice Worth The Squeeze?

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
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May 1, 2024 • 51min

Roblox Breaks Into Programmatic

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
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Apr 23, 2024 • 48min

Question Everything

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
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Apr 16, 2024 • 51min

Turning Signal Loss Into A Gain

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
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Apr 9, 2024 • 49min

A New Day For Targeting And Analytics

Jeromy Sonne, Founder of Daypart.AI, discusses the evolution of ad tech, challenges in targeting and analytics post-cookie tracking, the importance of trust in platforms, and insights on startup growth and funding in the ad tech industry.

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