AdExchanger

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.

Jeromy Sonne, Founder of Daypart.AI, discusses the evolution of ad tech, challenges in targeting and analytics post-cookie tracking, the importance of trust in platforms, and insights on startup growth and funding in the ad tech industry.

Alex Schultz, Meta's CMO, challenges the distinction between brand and performance marketing, advocating for a holistic approach. He shares insights on WhatsApp marketing success, AI advancements, and the challenges of being a CMO in a prominent company. Schultz also discusses skepticism towards the metaverse's marketing appeal and its influence on social interactions.

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

The podcast delves into the balance between privacy and utility in advertising technology, discussing personal experiences at Meta Facebook, the rise of privacy-safe advertising solutions, the use of Trusted Execution Environments in ad tech, navigating privacy legislation, and the challenges faced by the ad industry post-cookies.

The podcast delves into challenges in enterprise analytics, the impact of SEO, and trends in CPM/CPC. It explores Tracer's AI-powered tools transforming data analytics, advertisers' shift to automated tools, and empowering women in tech leadership.

The podcast explores the rise of performance TV advertising, the evolution of shoppable units and interactive marketing tactics, engagement and data collection strategies, challenges in connected TV attribution, and the future of TV and video advertising. It highlights the importance of user relevance, collaboration with streamers, and utilizing first-party data for custom measurement models.