AdExchanger The Crusade Against Principal-Based Buying
Dec 10, 2024
Jared Belsky, CEO and co-founder of Acadia, fights for transparency in digital marketing. He dives into the complexities of media arbitrage, questioning its ethical implications. The conversation covers the urgency of clarity in agency-client relationships and the challenges faced by smaller brands. Belsky also discusses his entrepreneurial journey, highlighting innovative marketing strategies within industry monopolies. The episode advocates for a shift towards principled media buying and rebuilding trust in advertising practices.
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Fantana Escapades
- Jared Belsky chaperoned the Fantanas during spring break early in his career.
- This experience highlighted the mix of glamour and mundane reality in marketing.
Dynamite Plant Food
- Jared Belsky co-founded a CPG brand, Dynamite Plant Food, that sold nationally.
- This taught him about all aspects of business, not just marketing.
Acadia's Niche
- Acadia focuses on the underserved upper mid-market brands.
- It combines retail media with other marketing disciplines, recognizing retail media's growing influence.
