Jared Belsky

Jared Belsky, CEO and co-founder of Acadia, discusses his journey from leading 360i to founding a mid-market agency focused on operational efficiency and client trust. He criticizes principal-based media buying as harmful to client relationships, advocating for transparency. Jared shares insights on navigating industry challenges, including Publicis’ high employee churn and the implications for talent retention. The conversation also touches on recent trends in sports marketing acquisitions and the shift towards project-based agency-client engagements.

Jared Belsky, CEO of Acadia and author of "You Get the Agency You Deserve," dives into the concept of the 'dysfunction tax' and its hidden costs in business. He shares insights on maximizing client-agency partnerships and effective communication strategies. Jared emphasizes the importance of detail orientation and offers tips on crafting impactful creative briefs. He also discusses the significance of client feedback, aligning business goals with agency campaigns, and the role of mentorship in fostering strong leadership.

Jared Belsky, CEO and co-founder of Acadia, fights for transparency in digital marketing. He dives into the complexities of media arbitrage, questioning its ethical implications. The conversation covers the urgency of clarity in agency-client relationships and the challenges faced by smaller brands. Belsky also discusses his entrepreneurial journey, highlighting innovative marketing strategies within industry monopolies. The episode advocates for a shift towards principled media buying and rebuilding trust in advertising practices.