How Leaders Lead with David Novak #217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax
Dec 12, 2024
Jared Belsky, CEO of Acadia and author of "You Get the Agency You Deserve," dives into the concept of the 'dysfunction tax' and its hidden costs in business. He shares insights on maximizing client-agency partnerships and effective communication strategies. Jared emphasizes the importance of detail orientation and offers tips on crafting impactful creative briefs. He also discusses the significance of client feedback, aligning business goals with agency campaigns, and the role of mentorship in fostering strong leadership.
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The Importance of Field Experience
- Jared Belsky learned about respecting the field while working at Coca-Cola.
- A delivery driver named Gus showed him how a promotional sign he'd designed had faded due to weather exposure, highlighting Belsky's lack of real-world understanding.
Finding Your Path
- Jared Belsky's career path into digital marketing was partly serendipitous.
- His communications director recognized his passion for marketing, which aligned with the burgeoning digital advertising landscape in 1999.
Digital Marketing Competency
- Respect details and data in digital marketing.
- Stay current with the latest trends, but avoid chasing every fad, and prioritize quality over FOMO (fear of missing out).