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How Leaders Lead with David Novak
#217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax
Dec 12, 2024
Jared Belsky, CEO of Acadia and author of "You Get the Agency You Deserve," dives into the concept of the 'dysfunction tax' and its hidden costs in business. He shares insights on maximizing client-agency partnerships and effective communication strategies. Jared emphasizes the importance of detail orientation and offers tips on crafting impactful creative briefs. He also discusses the significance of client feedback, aligning business goals with agency campaigns, and the role of mentorship in fostering strong leadership.
55:24
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Quick takeaways
- The 'dysfunction tax' reflects hidden inefficiencies in organizations stemming from internal politics that hinder productivity and morale.
- Effective feedback in client-agency relationships should focus on objectives from the original brief to foster constructive guidance and creativity.
Deep dives
The Importance of Clear Communication in Feedback
Effective feedback is crucial in client-expert relationships, as it helps motivate creative professionals and ensures productive collaborations. A recommended approach is to return to the original brief when giving feedback, minimizing subjective comments that can demotivate the team. Rather than vague statements like wishing for more vibrant colors, clients should reorient discussions around the key objectives from the brief to provide constructive guidance. This method not only clarifies expectations but also empowers creatives to generate relevant solutions that align with business goals.
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