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#217: Jared Belsky, CEO of Acadia – Avoid the dysfunction tax

How Leaders Lead with David Novak

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Navigating Creativity in Uncertain Times

This chapter explores a hotel chain's creative marketing strategies during the COVID-19 pandemic, focusing on the benefits of being pet-friendly. It highlights how the use of a mascot and social media engagement on platforms like TikTok drove bookings and fostered innovation within the team.

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