Pitching Performance, With Pinterest’s CRO

Bill Watkins, the CRO of Pinterest, dives into the platform's transformation into a performance marketing powerhouse. He discusses the ambitious investment in lower-funnel advertising, showcasing tools like Performance Plus that enhance user engagement. Watkins also highlights Pinterest's commitment to positivity and mental well-being in contrast to other social media platforms. He explores the challenges marketers face with giants like Meta and Google and emphasizes Pinterest's unique approach to creating a healthier digital environment.