
Pitching Performance, With Pinterest’s CRO
AdExchanger
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Pivoting Pins: Pinterest's Performance Evolution
This chapter discusses the transformation of Pinterest into a performance marketing hub, highlighting its increased investment in advertising tools like Performance Plus. The conversation blends humor with insights about user engagement and the platform's competition with larger advertising giants. Additionally, the speakers emphasize Pinterest’s unique value in the advertising landscape through AI-driven solutions and innovative features aimed at enhancing return on ad spend.
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