AdExchanger
Talking Shop With Mike Ryan, The PMax Whisperer
Oct 29, 2024
Mike Ryan, Head of E-commerce Insights at Smarter Ecommerce, delves into the intricacies of Google Performance Max campaigns, revealing key insights for advertisers. He discusses the evolution of Smarter Ecommerce from humble beginnings and shares personal stories about relocating to Austria. The conversation also explores the regulatory landscape impacting big tech, particularly challenges faced by Google. Ryan emphasizes the need for a balanced approach to new marketing technologies and predicts shifts in e-commerce as the holiday season approaches.
41:04
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Quick takeaways
- Mike Ryan emphasizes the importance of understanding Google Performance Max campaigns for advertisers to optimize their marketing strategies effectively.
- The conversation highlights the growing regulatory scrutiny around Google, particularly regarding privacy and antitrust issues that affect digital advertising practices.
Deep dives
Understanding Smarter E-commerce and Its Focus on Performance Marketing
Smarter E-commerce, also known as SMEC, specializes in performance advertising, particularly focusing on Google's Performance Max campaigns. The company began its journey developing Textad Automation and shifted to bid automation for Google Shopping as this technology evolved. Currently, it caters to diverse clients, including multi-brand and mono-brand retailers, utilizing both software and services to enhance their marketing performance. Mike Ryan, as head of e-commerce insights, engages in various activities from market-facing insights to client engagement, showcasing the company's versatile approach.
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