5min chapter

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Talking Shop With Mike Ryan, The PMax Whisperer

AdExchanger

CHAPTER

Regulatory Challenges in Big Tech

This chapter explores the legal challenges faced by Google from regulatory bodies in the U.S. and Europe, emphasizing the complexities of data protection laws like GDPR and CCPA. It examines the impact of these legal rulings on Google's operations and the broader implications for the advertising landscape, highlighting the tension between anti-competitive measures and privacy concerns.

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