

The Case For Turning Google’s Network Biz Into A Nonprofit
Nov 4, 2024
In this discussion, Richard Kramer, the founder of Arete Research and a keen observer of the online advertising landscape, proposes turning Google's network business into a nonprofit to enhance transparency. He explores the ethical concerns in tech analysis and delves into the evolving U.S. antitrust environment. Kramer emphasizes that this transformation could foster a fairer ad ecosystem for consumers and local publishers while addressing systemic issues. He also touches on the importance of attention in gaming advertising and forecasts future trends in the industry.
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Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating Ethics and Independent Research in Tech Analysis
02:21 • 4min
Transforming Ad Tech: A New Vision
05:55 • 18min
Harnessing Immersion: The Power of Attention in Gaming Advertising
24:24 • 4min
Navigating Google's Ad Tech Landscape
28:10 • 19min
Shifts in Online Advertising Landscape
47:19 • 5min
Examining the Quality of CTV and the Future of Ad Tech
52:19 • 2min