AdExchanger

The Case For Turning Google’s Network Biz Into A Nonprofit

Nov 4, 2024
In this discussion, Richard Kramer, the founder of Arete Research and a keen observer of the online advertising landscape, proposes turning Google's network business into a nonprofit to enhance transparency. He explores the ethical concerns in tech analysis and delves into the evolving U.S. antitrust environment. Kramer emphasizes that this transformation could foster a fairer ad ecosystem for consumers and local publishers while addressing systemic issues. He also touches on the importance of attention in gaming advertising and forecasts future trends in the industry.
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