AdTechGod Pod

Catherine Perloff, a platform reporter at Adweek, shares her insights on the advertising industry and its cultural dynamics. She discusses the ongoing evolution of ad tech, highlighting trends like consolidation and the challenges of ad fraud. Catherine emphasizes the growing dominance of walled gardens and their impact on open web publications. The conversation also touches on AI's transformational role in journalism and the necessity for quality amidst a flood of digital content. Ultimately, it’s a balancing act of innovation and maintaining high standards.

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way. She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode. Takeaways Krista Panoff's career path was not linear, starting from a snowboard company to AdTech. The importance of adaptability when transitioning between companies and cultures. Every company has its challenges, and it's crucial to focus on opportunities. Innovid is expanding its offerings beyond measurement to enhance user experience. AI is playing a significant role in creative generation and optimization in advertising. CTV is becoming more accessible to a wider range of advertisers. The industry is seeing a shift towards self-serve ad management systems. Understanding the complexities of the ecosystem is vital for advertisers. The debate around monopolistic practices in AdTech is ongoing and complex. Career growth in AdTech requires perseverance through challenges. Chapters 00:00 Introduction to Krista Panoff and Her Journey 10:25 Career Highlights and Innovations at TransUnion 14:16 Innovid's Core Offerings and the Role of AI 17:41 The Future of CTV and Industry Trends 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives 28:10 Final Thoughts on Career Growth and Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.Thank you to Flashtalking and AdLib for sponsoring this episode. Takeaways Aziz transitioned from traditional media to mobile advertising due to declining TV ratings. Sabio aims to create a more inclusive media ecosystem for diverse audiences. The company focuses on efficiency in reaching both general and diverse markets. Cultural resilience during COVID-19 highlighted the strength of Sabio's team. Diverse audiences are seen as a growth opportunity for brands. Aziz believes in eliminating biases in data to better represent consumers. The future of advertising lies in understanding and representing diverse audiences. Streaming TV is democratizing content and changing the advertising landscape. Aziz encourages a fun and challenging work environment for his team. The rise of content creators is reshaping how audiences consume media. Chapters 00:00 Introduction to Sabio and Aziz Rahimtoola 01:47 The Journey from Traditional Media to Digital Advertising 05:52 Building an Inclusive Media Ecosystem 11:55 Cultural Resilience During COVID-19 17:00 The Future of Advertising and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

Natalie Scully, EVP of Revenue, Distribution, and Data Operations at Vevo, shares her journey from finance to the media industry. She discusses the importance of operational roles and the evolution of streaming and connected television. Navigating work-life balance as a high-powered executive, she offers insights on the challenges of family support and mentorship. Scully also emphasizes networking and continuous learning, highlighting how these elements are crucial for success in the fast-paced ad tech landscape.

John Whitmore, Senior VP of Business Development at 33Across, shares his transformative journey in adtech. He discusses the industry's shift from traditional to digital media, highlighting the impact of AI on advertising technology. The conversation turns to the challenges of addressability in a cookie-less world and the ethical responsibilities that come with industry evolution. Additionally, John reflects on the importance of work-life balance, offering insights on achieving happiness amidst changing career dynamics.

AdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.Thank you to AdLib for sponsoring this episode. Takeaways Be curious and never stop learning in the ad tech industry. Ask questions and seek knowledge from experienced professionals. Consolidation in the industry can present challenges for tech providers. Platforms and OEMs are becoming the new publishers in the streaming and CTV space. Build connections and network to share knowledge and grow together. Chapters 00:00 Introduction and Background 03:13 The Journey in Ad Tech 07:57 Transition from Ad Ops to Business Development 10:30 Challenges in Business Development and Partnerships 12:28 Consolidation in the Ad Tech Space 17:31 Platforms and OEMs as the New Publishers 25:14 Building Connections and Sharing Knowledge Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Leslie Lee.Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.Thank you AdLib for sponsoring this episode. Takeaways Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities. Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel. There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results. The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix. Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry. Chapters 00:00 Introduction and Background 01:21 The Journey into Ad Tech: From PR to Marketing 03:10 Educating Marketers about Digital Out-of-Home 11:18 The Tipping Point of Programmatic Out-of-Home 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason White, Chief Product Officer at Arena Group, dives deep into the implications of the Google Antitrust case for publishers. He explains how this case could open new opportunities, especially for long-tail publishers, and the importance of data transparency in the ad tech landscape. Jason discusses the potential positive impact of increased competition on innovation and monetization strategies. He highlights how emerging companies could reshape the market and stresses that adaptability will be crucial for the future of digital publishing.

AdTechGod sits down with Kevin SalgueroKevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers. He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer. Thank you to Live Intent and AdLib for sponsoring this episode. Takeaways Understanding the nuances of the ad operations industry is crucial for success. Closer collaboration between publishers and advertisers is the future of ad operations. Remote work can increase performance and provide a better work-life balance. Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward. Financial trading is seen as a potential path to financial freedom and more time with family. Chapters 00:00 Introduction and Background 04:13 Understanding the Nuances of Ad Operations 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers 15:13 The Impact of Remote Work on Performance and Work-Life Balance 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family 27:20 Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Alena Morris, the Associate Vice President of Product Marketing at PubMatic, shares her inspiring journey in ad tech. She highlights the importance of empowerment and innovation in leadership. Alena discusses adapting to a cookie-less world, with a focus on the value of first-party data. She also emphasizes the power of community and networking for career advancement, encouraging rising professionals to actively engage with their peers to cultivate connections. Her insights underline the significant role of trust in fostering growth within teams.