AdTechGod Pod

AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.Tune in for a compelling discussion on why "everything is performance."Thank you to LiveIntent for sponsoring this episode. Takeaways Networking and building connections at industry events like Cannes can be valuable for marketers. Creativity is essential in marketing, and the focus on creative thinking is increasing. The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations. Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients. The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes. Chapters 00:00 Introduction and Background of Joshua Palau 02:15 The Value of Networking and Building Connections 06:04 The Importance of Creativity in Marketing 10:17 Navigating the Challenges of Marketing in the Healthcare Industry 29:22 The Controversy of Separating Brand and Performance Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristina Prokop, former CEO and founder of Eyeota, a leading provider of privacy-compliant audience data, reflects on her journey from startup to a $165 million acquisition. She discusses tackling the impacts of cookie deprecation and highlights innovative solutions like LiveIntent's Hero. Kristina shares insights on navigating diverse European regulations and culture, illustrating the importance of adaptability in tech. She also delves into the entrepreneurial drive behind continuous innovation and the changing landscape of audience data amidst regulatory challenges.

Stacy Bohrer, Vice President of Buyer Development at OpenX, shares her extensive adtech expertise. She discusses the rise of streaming services and how AI enhances targeting. The importance of mentorship, self-awareness, and teamwork in career growth is emphasized, along with the need for transparency and responsible media practices in advertising. Stacy touches on the intersection of sustainability and advertising, and ethical challenges within the sector, promoting a culture of open communication and social responsibility.

AdTechGod sits down with Paul KnegtenPaul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the beginning of his successful story.Paul has also served as the CMO at Outbrain, bringing his unique vision and expertise to one of the leading content discovery platforms. As a co-founder of Amitree, he demonstrated his entrepreneurial spirit and ability to innovate in an often very competitive space.Thanks to LiveIntent and AdQuick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with CJ LeonardCJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more.Her diverse background and consultative approach make her a valuable guest on our show today and I’m looking forward to getting to know her.Thanks to LiveIntent for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Rob NormanRob has been in the advertising and marketing industry for over 40 years , most notably as the Chief Digital Officer of Group M Worldwide and advisor and Director for multiple companies including Piano, Simpli Fi, MIQ and more.. His insights and perspectives are ones I’ve been eagerly wanting to dive into.Rob is not just a respected figure in the field; he’s a pioneer who has dedicated his career to improving marketing solutions and products. His entrepreneurial drive and commitment to innovation is admirable.Thank you adquick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Tal AlmanyTal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad.But there's more to Tal than just his professional achievements. In an interesting twist, he was also an extra on the hit show Criminal Minds and had a former career as a chef!Thank you adquick for sponsoring this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie McAdams, CMO at Basis, discusses growth in ad tech, challenges faced by agencies, charitable work in Chicago, balancing commitments, and beliefs in afterlife and kindness.

Industry leader Ryan McConaghy shares his journey in ad ops, from tough times to success. He discusses career growth, ad tech innovations, privacy, and quality. Advice for early professionals includes continuous learning and mentorship. Transitioning to a leadership position involves learning to delegate effectively.

Nicole R. Ferrera, an experienced professional in product innovation, shares insights on transitioning from agencies to publishing, navigating partnerships, challenging entrepreneurship, and exploring brand loyalty. The discussion also delves into embracing feedback, managing stress, and prioritizing family time in the ad tech industry.