AdTechGod Pod

The Refresh News: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White

Sep 18, 2024
Jason White, Chief Product Officer at Arena Group, dives deep into the implications of the Google Antitrust case for publishers. He explains how this case could open new opportunities, especially for long-tail publishers, and the importance of data transparency in the ad tech landscape. Jason discusses the potential positive impact of increased competition on innovation and monetization strategies. He highlights how emerging companies could reshape the market and stresses that adaptability will be crucial for the future of digital publishing.
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