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The Refresh News: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White

AdTechGod Pod

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Navigating the Google Antitrust Landscape

This chapter explores the implications of the Google antitrust case on publishers, particularly smaller ones, and highlights emerging companies offering new monetization solutions. It emphasizes the importance of data transparency and advanced analytics in transforming the publishing industry and driving innovation in ad placements. The conversation suggests that adapting to these changes will require strategic investments in technology and a shift towards data-driven marketing strategies.

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