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The Refresh News: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White

AdTechGod Pod

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Impact of Google's Potential Breakup on Publisher Monetization

This chapter explores the potential effects of a Google breakup on publisher monetization and the ad tech landscape. It highlights past innovations like header bidding and shares personal anecdotes to emphasize the optimism and adaptability of publishers in navigating change.

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