Ep. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisers

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid.

Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid.

In this conversation, Krista shares her unique journey from working at a snowboard company to her current role at Innovid, reflecting on the challenges and opportunities she encountered along the way.

She discusses career highlights from her time at TransUnion, the innovative work being done at Innovid, and the fast paced CTV industry.

Krista emphasizes the importance of focusing on opportunities rather than frustrations in an often very complex industry.

Thank you Flashtalking by Mediaocean and AdLib: DSP Advertising Made Easy for sponsoring this episode.

Takeaways

• Krista Panoff's career path was not linear, starting from a snowboard company to AdTech.
• The importance of adaptability when transitioning between companies and cultures.
• Every company has its challenges, and it's crucial to focus on opportunities.
• Innovid is expanding its offerings beyond measurement to enhance user experience.
• AI is playing a significant role in creative generation and optimization in advertising.
• CTV is becoming more accessible to a wider range of advertisers.
• The industry is seeing a shift towards self-serve ad management systems.
• Understanding the complexities of the ecosystem is vital for advertisers.
• The debate around monopolistic practices in AdTech is ongoing and complex.
• Career growth in AdTech requires perseverance through challenges.

Chapters

• 00:00 Introduction to Krista Panoff and Her Journey
• 10:25 Career Highlights and Innovations at TransUnion
• 14:16 Innovid's Core Offerings and the Role of AI
• 17:41 The Future of CTV and Industry Trends
• 25:27 Debates in Ad Tech: Google and Trade Desk Perspectives
• 28:10 Final Thoughts on Career Growth and Innovation

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