AdTechGod sits down with Laura Morrison

Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi.

Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry.

Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.

Thank you to AdLib for sponsoring this episode.

Takeaways

Be curious and never stop learning in the ad tech industry.
Ask questions and seek knowledge from experienced professionals.
Consolidation in the industry can present challenges for tech providers.
Platforms and OEMs are becoming the new publishers in the streaming and CTV space.
Build connections and network to share knowledge and grow together.

Chapters

00:00 Introduction and Background
03:13 The Journey in Ad Tech
07:57 Transition from Ad Ops to Business Development
10:30 Challenges in Business Development and Partnerships
12:28 Consolidation in the Ad Tech Space
17:31 Platforms and OEMs as the New Publishers
25:14 Building Connections and Sharing Knowledge

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Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod