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AdTechGod Pod
Ep. 66 Embracing Change in Ad Tech with Kelly McMahon from LG Ad Solutions
Feb 18, 2025
In this engaging discussion, Kelly McMahon, SVP at LG Ad Solutions and a dynamic leader in the ad tech sphere, shares her journey from marketing to her role in connected TV. She dives into the evolution of CTV and the transformative impact of AI on advertising experiences. Kelly highlights the necessity of adapting to change, focusing on consumer behavior, and enhancing measurement practices. Relationships are crucial in this fast-paced industry, and Kelly believes that with every challenge comes a new opportunity for growth.
24:46
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Quick takeaways
- Kelly McMahon emphasizes the necessity of understanding consumer behavior and building relationships to navigate the evolving ad tech landscape.
- The discussion highlights the significance of AI in enhancing user experience and optimizing ad effectiveness in connected television advertising.
Deep dives
Navigating Career Changes in Ad Tech
The speaker shares their career path, beginning in traditional marketing within a large multifamily housing company, where they adapted to the changing landscape of media consumption. Initially focused on driving occupancy rates, they transitioned from print to digital strategies, including using Craigslist and search engine optimization to attract potential renters. This experience highlighted the inevitability of change and fostered an understanding that adapting to consumer behavior is crucial for success. Ultimately, these foundational experiences in marketing informed their subsequent roles in the ad tech industry, emphasizing the importance of staying ahead of trends.
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Discover
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