In this engaging discussion, Kelly McMahon, SVP at LG Ad Solutions and a dynamic leader in the ad tech sphere, shares her journey from marketing to her role in connected TV. She dives into the evolution of CTV and the transformative impact of AI on advertising experiences. Kelly highlights the necessity of adapting to change, focusing on consumer behavior, and enhancing measurement practices. Relationships are crucial in this fast-paced industry, and Kelly believes that with every challenge comes a new opportunity for growth.