Ep. 62 Mergers, AI, and the Future of Video Advertising with Jenn Chen from Connatix

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.

Takeaways

• The merger of Connatix and JW Player is a significant development in the ad tech industry.
• Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
• Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
• The community in the ad tech space is supportive and collaborative.
• AI is transforming content discovery but also presents challenges for traditional publishing.
• The future of advertising lies in contextual and creative data strategies.
• Mergers and acquisitions are a constant in the ad tech landscape.
• Finding joy in work is essential, even in a fast-paced environment.
• The evolution of video technology is reshaping advertising strategies.
• Change is the only constant in the ad tech industry.

Chapters

00:00 Introduction to the Ad Tech Landscape

02:14 Jenn Chen's Journey in Ad Tech

06:51 The Merger of Connatix and JW Player

10:28 Understanding the Ad Tech Ecosystem

12:46 The Evolution of Video Technology

15:51 Future Opportunities in Advertising

19:29 The Role of AI in Content Discovery

23:27 Community and Longevity in Ad Tech

27:17 Finding Happiness in a Fast-Paced Industry

Learn more about your ad choices. Visit megaphone.fm/adchoices