AdTechGod Pod
Ep 61 The Future of Out-of-Home Advertising with Anna Bager from OAAA
Jan 14, 2025
Anna Bager, President and CEO of the Out-of-Home Advertising Association of America, shares insights from her international journey in the OOH industry. She discusses the digital transformation and programmatic advertising shaping the future of OOH. Anna highlights the industry's resilience during the pandemic, emphasizing the effectiveness and brand safety of OOH ads. She underscores the importance of cultural adaptation in the U.S. market and addresses misconceptions that hinder understanding of this vital advertising avenue.
27:22
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Quick takeaways
- The out-of-home advertising industry is rapidly evolving through digital transformation, leveraging programmatic capabilities for more dynamic and targeted campaigns.
- Anna Bager's insights highlight the importance of cultural adaptation and the unique, non-intrusive advantages of OOH advertising in engaging diverse audiences.
Deep dives
The Current State of Out-of-Home Advertising
The out-of-home (OOH) advertising industry is experiencing a transformation, driven largely by digital advancements. Despite facing significant challenges during the pandemic, where ad budgets were largely redirected toward in-home media, the industry has managed to adapt and innovate. OOH advertising remains a distinct sector focused on location-based marketing rather than content monetization, providing brands the opportunity to reach consumers without being intrusive. As the industry evolves, it is positioning itself as a vital component of the broader advertising ecosystem, leveraging its non-intrusive nature to engage audiences, particularly younger and multicultural demographics.
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