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Ep 61 The Future of Out-of-Home Advertising with Anna Bager from OAAA

AdTechGod Pod

CHAPTER

Debunking Digital Out-of-Home Myths

This chapter clarifies common misconceptions in the digital out-of-home advertising industry, addressing terminologies that confuse marketers and consumers alike. It highlights the effectiveness of programmatic advertising and the need for clearer communication as the industry moves towards audience-centric strategies.

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