Anna Bager, President and CEO of the Out-of-Home Advertising Association of America, shares insights from her international journey in the OOH industry. She discusses the digital transformation and programmatic advertising shaping the future of OOH. Anna highlights the industry's resilience during the pandemic, emphasizing the effectiveness and brand safety of OOH ads. She underscores the importance of cultural adaptation in the U.S. market and addresses misconceptions that hinder understanding of this vital advertising avenue.