AdTechGod Pod cover image

Ep 61 The Future of Out-of-Home Advertising with Anna Bager from OAAA

AdTechGod Pod

00:00

The Digital Transformation of Out-of-Home Advertising

This chapter explores the evolution of out-of-home advertising, focusing on its shift towards digital integration and enhanced brand safety. It discusses the unique characteristics of contextual placement and the appeal of digital signage among younger and multicultural audiences. The conversation emphasizes the importance of strategic location, programmatic strategies, and creative innovations, showcasing the industry's resilience and growth potential in a post-pandemic landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app