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Ep 61 The Future of Out-of-Home Advertising with Anna Bager from OAAA

AdTechGod Pod

CHAPTER

The Digital Transformation of Out-of-Home Advertising

This chapter explores the evolution of out-of-home advertising, focusing on its shift towards digital integration and enhanced brand safety. It discusses the unique characteristics of contextual placement and the appeal of digital signage among younger and multicultural audiences. The conversation emphasizes the importance of strategic location, programmatic strategies, and creative innovations, showcasing the industry's resilience and growth potential in a post-pandemic landscape.

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