Ep. 67 The Power of Networking in AdTech with Kathy Argyriou from Freewheel

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.

Takeaways

Networking is key to success in any industry.

Women often face unique challenges in balancing work and family.

The advertising landscape is rapidly evolving with CTV.

AI is transforming how advertising campaigns are executed.

Building relationships is a long-term investment.

Mentorship can significantly impact career growth.

Work-life balance is often a myth, especially for women.

Consumer behavior is changing with new technology.

Binge-watching has changed how we consume content.

The future of advertising will be driven by programmatic transactions.

Chapters

00:00 Introduction to Kathy Argyriou and Her Journey

05:51 The Importance of Networking and Mentorship

11:19 Challenges Faced by Women in the Industry

17:41 The Rise of Connected Television (CTV)

22:54 The Future of Advertising and AI's Role

25:24 Changing Consumer Habits and Content Consumption

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