Real Influence w/ Joey Vaillancourt

Joey Vaillancourt, AI prompt system strategist discusses the blueprint for $100M partnerships using AI prompts. Learn how to ask better questions and challenge assumptions with the help of AI. Discover the power of expansive prompts in defining goals, creating partnership plans, and finding your North Star. Reflect on the past year, assess your business, and plan for the future using prompts as a strategy for problem-solving and team development.

How do you get started with influencer marketing? And how do you get noticed as a brand, not waste money, and develop meaningful partnerships with the right influencers?  Meg Hailey is the Founder of Wellness Influence and an expert in the wellness market for direct-to-consumer brands, bringing together wellness brands and influencers to drive business growth.  She has had an impressive career as an influencer herself (she's even a PickleBall Ambassador!) and also worked with our host, Joey Vaillancourt, in the early days of her career, creating an influencer marketing program that started generating six figures in six short months! Today's candid conversation gives an honest overview of influencer marketing from the ground up, addressing everything from how you should approach an influencer (there's AI software to personalize your gifts) to the importance of building a brand through powerful brand association and the 'Halo Effect'. Learn about the difference between transactional and mission-based influencers, the importance of growing your own community (and even naming it), and the value of creating authentic, meaningful partnerships.   The goal is to make things as easy and compliant as possible for your partners so that you're not just wasting money on sponsored posts without a more comprehensive, complimentary marketing plan.  The ins and outs of influencer marketing are all covered in this absorbing episode that shines a light on the future of marketing where collaboration, community, and creative thinking are the cornerstones of taking your product and then building it into an engaging brand.  "The real value behind influencer marketing for brands is the brand association: the mental connection that now your product has with that individual and all of their positive characteristics." ~ Meg Hailey In This episode we cover: 10:35 How to see influencer marketing as creating a brand (evolving from just being a product) 11:08 The Halo Effect (the power of brand association and creating an easier pathway to decision-making) 12:25 How do you know if influencer marketing is right for your business? 13:45 What should you avoid doing when you're starting out with influencer marketing? 15:40 What are the right starting points (and the right mindset to have) when working with an influencer? 18:05 Starting with the end in mind: having an influencer marketing strategy (and playbook) 19:10 How should you approach an influencer? Meeting them where they're at with a personalized message 22:37 How to be authentic without hiding your intention to connect with the influencer 25:10 Check out hyperise.com to double your outreach engagement with personalized images 26:33 How do you not lose money with influencers? 31:55 Making things as easy and as compliant for your partners to avoid creating friction 34:15 How do you get an influencer to go to revenue share (if you have no other options)? 36:03 Why influencers want to work with the right mission-focused brands  37:33 Transactional influencers versus mission-based influencers 39:20 How do you grow and nurture your community? Giving your community a name and identity 44:10 The power of live events (and inviting your community) to create meaningful exchange 45:10 Surprise and delight gifting as a way to surprise an influencer or community member 49:03 Case study: an out-the-box partnership idea (energy drink collaboration with a TikTok star) 51:03 What is Wellness Influence and who can benefit? 53:40 How would Meg get hold of someone? (an influencer power move) 56:15 Quickfire round with Meg Hailey!     Connect with Meg! Meg Hailey 👑 biohacking | wellness | pickleball (@meghailey_) • https://www.instagram.com/meghailey_/?hl=en Wellness Influence - https://www.wellnessinfluence.com/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox 

Chad Durfee, creator of the Referral Accelerator Mastery Program and CEO of Revenue Pros, shares his savvy approach to joint ventures, affiliate referrals, and strategic partnerships. Topics include maximizing strategic partnerships, building trust, developing an abundance mentality, tracking referral remuneration, and the values of transparency and product innovation. They also discuss the power of strategic partnerships in the e-commerce health and fitness industry, finding ideal partner businesses, collaborations for business success, marketing campaigns, networking tactics, and embracing change.

Meet Cary Jack, a successful entrepreneur and the author of The Happy Hustle, as he shares his journey from adversity to success, his unique approach to mindful entrepreneurship, and his practical wisdom on achieving a work-life balance. Topics include soul mapping, selfless service, mastering authentic connection, finding joy in daily habits, reevaluating priorities, and the benefits of joining The Happy.

Daniel Thompson, Co-founder of Noma Collective, innovators behind digital nomad retreats, discusses the Noma Collective Revolution, overcoming loneliness in remote work, the transformational power of travel, Noma Collective's vision, and their hassle-free planning. They also explore the blend of productivity, team-building, and unforgettable experiences that redefine work-life balance.

Daniel Thompson, Co-founder of Noma-Collective, discusses the ultimate remote work and travel experience. They cover topics like the benefits of working while traveling, the challenges faced during the COVID-19 pandemic, the variety of trip lengths offered by Noma Collective, and the importance of building connections and finding common ground with others.

In this episode of Partner Up Profits, YouTube expert Sean Joseph joins us to unravel the YouTube Influencer Formula. We dig into the power of micro-influencers, why focusing on engagement metrics over vanity numbers is crucial, and the potential of long-tail revenue streams on the platform. Sean imparts wisdom on harnessing data to make informed decisions, contemplating pre-roll to mid-roll ad placements, and highlights tools like Socialblade.com and Flanks.com. We finish with a rapid-fire round revealing our guest's favorites. To scale your business through partnerships, don't miss out. Remember, you could be one partnership away from transforming your business!   00:34 YouTube expert shares secrets to success. 07:13 Worked at largest consulting firm, learned, but left. 12:58 Society adapting to remote work and technology. 16:25 Free education from top business leaders available. 23:44 Effectively target video ads for optimal engagement. 29:21 Consider viewer data for strategic ad placement. 31:51 Level up in partnership marketing with partnerupprofits.com. 40:03 Advocate fair value for brand and creator. 43:34 Valuing ads, partnering with influencers, budget allocation. 52:32 High praise for Sean and his work. 55:55 Be direct, don't take things personally. 01:00:40 Focus and follow through key to success. Connect with Sean Joseph! https://www.linkedin.com/in/sean-joseph-9534011b/  https://www.instagram.com/seanzy319/?hl=en  Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com   

Are you looking to learn the Million Dollar Ad Formula?   Then you want to listen to this interview with Adam Greenfeld, co-founder of Thesis, and responsible for scaling it into one of the most respected nootropics companies.    Adam, graduated from Quinnipiac University,  and for over 9 years has been known as a noteworthy leader in the Ecommerce space, establishing several startups whose failures led to the success that he has now with Thesis. Also was the main contributor to the move of the NBA’s Nets to Brooklyn.    In this episode, he shares his formula on how to get Million Dollar Ads through Psycology-Driven Marketing. Also talks about the things that you need in order to scale your business, keeping the motivation through the process.    Adam is on a mission to make people live a live with purpose, and how this is the main piece for his growing business.    Don't miss the opportunity how to learn to build successful ad formulas using content creators.    In this episode, we cover:    [04:38-08:31] Overcoming Challenges and Achieving Focus [08:31-10:59] Scaling Thesis to Success [15:10-28:02]  Crafting Effective Ad Formulas [23:33-28:34] The Role of AI in Ad Creatives [30:13-34:51] Setting Goals and Building Culture [35:42-37:46]  Making an Impact and Connecting with Others     Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com    Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer    Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox  Connect with Adam!  https://www.linkedin.com/in/adamgreenfeld/ https://www.instagram.com/adamgreenfeld

Mark Joyner, the Father of Digital Marketing, discusses integration marketing, how it can benefit small and mid-sized businesses, and the mind-boggling story of Microsoft's success. He shares insights on identifying opportunities, targeting adjacent industries, and the value of physical locations in marketing. A must-listen for anyone looking to elevate their business!

Hugh O'Donnell, a visionary in business growth and e-commerce brand building, shares secrets to scaling TikTok content creator ads from $1M to $20M monthly revenue. Topics include strategies for capturing and maintaining attention, utilizing influencer-style testimonials, analyzing data, keeping viewers engaged, and the evolution of Creative Converters.